June 3, 2016

*Hint: you probably all do, at least in some form!

Hi, I’m Jennifer B. Jacobs, and I do marketing for spiritually conscious people. "So what IS marketing exactly?" you might wonder. "And why does that word make me feel so yucky?”

Well. You’ve probably had some...

January 6, 2016

The new year is the season for POSTCARDS! People are so inundated with digital advertising, and sometimes a good, old-fashioned print piece is just what you need to stand out.

 

3 different clients of mine - Park Pet Supply, Elevate Your Body Pilates Studio, and Organize...

December 31, 2014

Let's face it: I'm a feelings person. I like to talk and write and sing about my feelings. I like to analyze my feelings. I like to talk about and analyze other people's feelings.

 

Not everyone is a feelings person, and I get that. But the fact remains that everyone has...

October 24, 2014

Kinda says it all, right?

 

 

January 31, 2014

You've seen those Crest ads that threaten ominously, "If you're not whitening, you're yellowing." DUN-DUN-DUN. One of the best marketing strategies ever, in my opinion, save for the lack of a comma. I think about it every time I forget to brush my teeth. (Hey, I have m...

January 4, 2014

When you wanted to find out about a business in the 80s and early 90s, you looked them up in the phone book.

 

By the mid-90s when the internet started becoming more prevalent, you might have started trying that.

 

In the mid-2000s, Google revolutionized marketing wit...

January 1, 2014

Well-meaning people in your life will tell you that the first year in business gets you no profit and that slow seasons are inevitable. And if you've been in business for any length of time, you've probably started to notice that certain times of the year are at least...

September 30, 2013

You wouldn’t fix your own roof if you’re not a roofer. Why would you do your own marketing if you’re not a marketing expert?

 

It is common for entrepreneurs to be nervous to spend money, especially in the beginning. You’ve had it ingrained in your mind that it takes mon...

June 30, 2013

Dear Business,

You and I were destined to end up together. Entrepreneurship runs in my blood on both sides of my family. So sometimes it feels a bit like a prearranged marriage. When our eyes finally locked across the proverbial dance floor, I knew you would be right...

May 1, 2013

As an entrepreneur and mom (a "mompreneur"), I am well aware of the daily hits confidence can take. Motherhood and entrepreneurship bring you face-to-face with every insecurity you never knew you had. Each make you wonder if you're good enough even though you love it....

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