How to Use Marketing to Attract & Keep Clients that Just Plain Make You Feel Good
Let's face it: I'm a feelings person. I like to talk and write and sing about my feelings. I like to analyze my feelings. I like to talk about and analyze other people's feelings. Not everyone is a feelings person, and I get that. But the fact remains that everyone has feelings, even if they don't enjoy discussing or exploring them. Since the first, I have always approached marketing from a feelings standpoint because it's the connection you establish on some emotional level
No Facepalms Here: How to Survive - and Thrive Through - a Slow Season
Well-meaning people in your life will tell you that the first year in business gets you no profit and that slow seasons are inevitable. And if you've been in business for any length of time, you've probably started to notice that certain times of the year are at least a little slower for your industry than others. For retail shops, December might be booming; for swimming pool installers, it might be the near-kiss of death unless they prepare well. But do you have to just acce
Why Doing it Yourself - or Hiring on the Cheap - Doesn't Save You Money
You wouldn’t fix your own roof if you’re not a roofer. Why would you do your own marketing if you’re not a marketing expert? It is common for entrepreneurs to be nervous to spend money, especially in the beginning. You’ve had it ingrained in your mind that it takes money to make money, so you keep holding off on your marketing needs - or you a) try your own hand at it or b) get it cheaply done by so-and-so’s novice friend to try and save some cash. You might assume that all d
A Letter to My Business on Our Relationship Status
Dear Business, You and I were destined to end up together. Entrepreneurship runs in my blood on both sides of my family. So sometimes it feels a bit like a prearranged marriage. When our eyes finally locked across the proverbial dance floor, I knew you would be right for me in some form or another. Yet, I was hesitant. For years, we just dated, and I was scared to make a commitment. I dabbled with you here and there, always wondering if I was good enough for you to take our
How to be a Confident Entrepreneur
As an entrepreneur and mom (a "mompreneur"), I am well aware of the daily hits confidence can take. Motherhood and entrepreneurship bring you face-to-face with every insecurity you never knew you had. Each make you wonder if you're good enough even though you love it. Each will bring out aliveness, fears, passions, emotions, stresses, wonderment, highs, and lows. Try doing both at the same time like I am (with a toddler, no less!), and you're probably gonna struggle with low
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