Calling All Spiritually Conscious Folks who Need Marketing!*
*Hint: you probably all do, at least in some form! Hi, I’m Jennifer B. Jacobs, and I do marketing for spiritually conscious people. "So what IS marketing exactly?" you might wonder. "And why does that word make me feel so yucky?” Well. You’ve probably had some experience in your life where advertising in some form seemed dishonest or smarmy. Years ago, I launched my own personal campaign against this type of marketing. Sure, that kind might work sometimes. But effective doesn
Using Postcards to Attract Clients in the New Year
The new year is the season for POSTCARDS! People are so inundated with digital advertising, and sometimes a good, old-fashioned print piece is just what you need to stand out. 3 different clients of mine - Park Pet Supply, Elevate Your Body Pilates Studio, and Organized Chick- Professional Organizer - needed postcards for various marketing purposes. Take a look at each one to see if they give you any ideas for how you can target just the right folks who might need what you of
How to Use Marketing to Attract & Keep Clients that Just Plain Make You Feel Good
Let's face it: I'm a feelings person. I like to talk and write and sing about my feelings. I like to analyze my feelings. I like to talk about and analyze other people's feelings. Not everyone is a feelings person, and I get that. But the fact remains that everyone has feelings, even if they don't enjoy discussing or exploring them. Since the first, I have always approached marketing from a feelings standpoint because it's the connection you establish on some emotional level
If You're Not Marketing, You're Stagnating
You've seen those Crest ads that threaten ominously, "If you're not whitening, you're yellowing." DUN-DUN-DUN. One of the best marketing strategies ever, in my opinion, save for the lack of a comma. I think about it every time I forget to brush my teeth. (Hey, I have my own home business and a toddler; don't judge.) Today, as I was brushing my teeth - yes, seriously, I was thinking about how I recently advised someone that if they continued to start and stop, then start and s
FACE It: Why Your Business Needs a Super-Charged Social Media Presence
When you wanted to find out about a business in the 80s and early 90s, you looked them up in the phone book. By the mid-90s when the internet started becoming more prevalent, you might have started trying that. In the mid-2000s, Google revolutionized marketing with search and one-click ads and became a go-to standard giant because of it. And, in this day in age, if you don't also have a solid, meaningful presence on Facebook, Twitter, Pinterest, etc., you're dead to the world
No Facepalms Here: How to Survive - and Thrive Through - a Slow Season
Well-meaning people in your life will tell you that the first year in business gets you no profit and that slow seasons are inevitable. And if you've been in business for any length of time, you've probably started to notice that certain times of the year are at least a little slower for your industry than others. For retail shops, December might be booming; for swimming pool installers, it might be the near-kiss of death unless they prepare well. But do you have to just acce
Why Doing it Yourself - or Hiring on the Cheap - Doesn't Save You Money
You wouldn’t fix your own roof if you’re not a roofer. Why would you do your own marketing if you’re not a marketing expert? It is common for entrepreneurs to be nervous to spend money, especially in the beginning. You’ve had it ingrained in your mind that it takes money to make money, so you keep holding off on your marketing needs - or you a) try your own hand at it or b) get it cheaply done by so-and-so’s novice friend to try and save some cash. You might assume that all d
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