No Facepalms Here: How to Survive - and Thrive Through - a Slow Season
Well-meaning people in your life will tell you that the first year in business gets you no profit and that slow seasons are inevitable. And if you've been in business for any length of time, you've probably started to notice that certain times of the year are at least a little slower for your industry than others. For retail shops, December might be booming; for swimming pool installers, it might be the near-kiss of death unless they prepare well. But do you have to just acce
Why Doing it Yourself - or Hiring on the Cheap - Doesn't Save You Money
You wouldn’t fix your own roof if you’re not a roofer. Why would you do your own marketing if you’re not a marketing expert? It is common for entrepreneurs to be nervous to spend money, especially in the beginning. You’ve had it ingrained in your mind that it takes money to make money, so you keep holding off on your marketing needs - or you a) try your own hand at it or b) get it cheaply done by so-and-so’s novice friend to try and save some cash. You might assume that all d
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